DJ Proclaima, GL360’s Roger Moore, and a host of other well-known personalities from the UK Gospel music community collaborate to launch a new radio station, Affinity Xtra.
The ground-breaking new online station features an impressive line-up of presenters from across the country including BBC Midland’s Nikki Tapper and Lady T, former Premier Gospel drive time favourite.
With lively discussion and a range of GMOBO from Afrobeats to Hip Hop to House, the station’s mandate is to celebrate gospel sounds, elevate ethnic voices and address topics of cultural relevance.
DJ PROCLAIMA, Station Network Manager shares: “Gospel Music has been increasingly marginalised in the UK mainstream and faith media for a long time now. In the last 10 years, audiences have been disconnected from their artists so we wanted to do something about it. The recent increase in conscious awareness about the importance of Black lives and the need for diverse representation is exactly why a station like Affinity Xtra is needed!”
Roger Moore, Marketing & Team Relations Officer shares: “We have a generation of young people in our communities who feel like their interests are not fully represented by popular media outlets that are currently available. As a result, these people miss out on some fantastic content from Gospel creatives. Our heart at Affinity Xtra is to connect them to gospel music in a culturally relevant way. Our team is made up of a diverse mix of talent and experience. Together we’re taking Gospel music out of the shadows and making it mainstream again“
The team is made up of a diverse mix of talent and experience. Together they’re taking Gospel music out of the shadows and making it mainstream again.
Station Operations & Management Team
Roger Moore – Marketing & Team Relations
DJ Proclaima – Station Network Manager
DJ Naadlox – Station Operations Manager
Audrey Gray – Business Operations
Lavinia Goddard – Platform Development
Adrian Howe – Brand Development
The station goes LIVE at 5pm Friday 28th August 2020. To listen visit www.affinityxtra.com